29 January 2020
IP Newsletter – “Draft law regarding the ambush marketing”
On 13 January 2020, the Cabinet, upon proposal of the Minister of Justice Alfonso Bonafede, approved a draft law that introduces a new regulation on the ban of parasitic advertising (so-called ambush marketing).
The text provides for a general regulation on the repression of the parasitic advertising and the repression of the conducts that some economic operators, not authorized by regular sponsorship contracts, put in place with the aim of surreptitiously associating their trademarks or products to any symbol or logo of sport or fair events, of national or international relevance.
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