No order between graphic representation and distinctiveness? A critical look at CJEU’s Neoperl decision.
On January 23, 2025, the European Court of Justice (‘CJEU’) issued its ruling in the Neoperl case (C-93/23 P), establishing that absolute grounds for refusal can be assessed in any order, with no ground taking precedence over others. Specifically, the CJUE clarified that there is no requirement to examine the representation criteria before addressing the…