General Court Tour de Force: no confusion between the sign ‘TOUR DE X’ and ‘TOUR DE FRANCE’ trademarks.
Nothing more newsworthy than a decision on the ongoing Tour de France. On 12 June 2024, the General Court ruled out the likelihood of confusion, between the figurative mark ‘TOUR DE X’ and the earlier word and figurative marks bearing the expression ‘TOUR DE FRANCE’, upholding the decision adopted by EUIPO. An abridged recap of the proceedings:…