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Navigating the New Era of Influencer Marketing: the initiatives of the European Union

In recent years, an increasing number of consumer protection institutions and enforcers have proactively monitored the influencer marketing landscape, scrutinizing content on social media platforms both at national and European levels and taking enforcement actions against those who fail to comply with regulations. With the influencer marketing sector on the cusp of reaching a global value of €19.98 billion by 2023, it’s imperative to comprehend its significance in the digital economy. Influencer marketing leverages on personal connections and social media’s reach to promote brands, establish trust, and boost sales in an increasingly online-centric world

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